Art and Tourism Imaginaries I
Beneath the Paving Stones, the Beach: Otto Muehl’s Commune in the Canary Islands

Held on 05 Jun 2018
This lecture leads into an annual series which explores the relationship between tourism imaginaries and the visual arts from 1960 onwards. In collaboration with the inter-university research group TURICOM. The Tourist Experience: The Image, Body and Death in Leisure Culture, the Museo will present, once a year, a case study which reflects upon the way in which mass tourism, as an industry of experience, has been linked to the search for experience characterising art since 1960.
Relevant inside this frame of reference, and part of the group’s line of research, is an analysis of the paradoxical process of modernisation that began in the later years of Franco’s Spain, whereby economic internationalisation was dependent upon the re-creation of local customs and cultural elites aspired to an imported cosmopolitan modernity. Thus Spain’s most experimental avant-garde movements made headway inside this contradictory tension from the 1960s and 1970s onwards.
The first lecture in the series, therefore, presents a research project initiated by José Díaz Cuyás, art historian and coordinator of the TURICOM group, and taken and developed further by the artist Ralph Kistler, who focuses on the El Cabrito commune, analysing the context which bore witness to the emergence of these utopian-inspired communities and their hope of emancipatory freedom, often resulting in opposing experiences which were devoured by internal contradictions and ideological perversions. The analysis of this case also calls for a consideration of its impact on the rise of tourism in Spain, the support for selling public spaces in the early years of democracy, the innovative art movements after the 1970s that were part of El Cabrito, and the tensions between new permissive behaviour and lingering moral restrictions.
El Cabrito, founded by Viennese artist Otto Muehl in 1987, was a leafy ravine on the island of La Gomera, a colony which would prolong what he had created before, in 1973, close to Vienna as he developed the idea of an art-life fusion through the synthesis of psychoanalysis and Actionism. This model sought to establish political and social order based on sexual freedom, collective property and free creativity, chiming with an international context open to similar experiences. In just a few years, the commune grew rapidly to become one of the greatest countercultural spaces in twentieth-century Europe.
In the early 1990s, however, El Cabrito became the focus of criticism from the Spanish and international media, largely due to the scandal surrounding Otto Muehl’s imprisonment in Austria for different sex offences. El Cabrito would eventually peter out in 1992 and today the commune is a rural tourist destination based on sustainable agriculture, yet with an awareness of its turbulent past: Ultimately, it remains the final stage in which the emancipatory mythology of the commune was broken down and drained by its own internal contradictions.
In collaboration with
the inter-university group TURICOM. The Tourist Experience: The Image, Body and Death in Leisure Culture
Organised by
Museo Reina Sofía
Participants
José Díaz Cuyás is an art historian and professor of Aesthetics and Art Theory at the University of La Laguna. He has curated exhibitions such as Ir y venir de Valcárcel Medina (Fundació Antoni Tàpies, Sala de Verónicas and Centro José Guerrero, 2002) and The Pamplona Encounters 1972: The End of the Party for Experimental Art (Museo Reina Sofía, 2008). He also coordinates the research group TURICOM. The Tourist Experience: The Image, Body and Death in Leisure Culture and directed issue 10 of the magazine Concreta, focused on the relationship between art and tourism.
Ralph Kistler is an artist and author of the largest research project to date on Otto Muehl and the El Cabrito community, also the subject of his doctoral thesis La modernidad y los territorios del ocio: el caso de El Cabrito en La Gomera (Modernity and Leisure Territories: The Case of El Cabrito on La Gomera, 2014).
Más actividades

Files of Tropical Revolutions
Sábado 20 y 27 de junio, 2026 - 19:00 H
The Reframing Banana Imagery series concludes with two works that condense the height and twilight of this period in history, epic sagas that cross borders and registers to embody experiences of armed struggle in the region. Cameras mix with firearms, borders between nations blur and patience reaches breaking point. This is where the tipping point lies, where the bloodshed weighs heavy and the murmurings of regional brotherhood are buried in the ground again.
Pan y dignidad (Carta abierta de Nicaragua) [Bread and Dignity (An Open Letter to Nicaragua)] recounts the historical records and process of national reconstruction in Nicaragua via the Sandinista popular uprising. Historias prohibidas de Pulgarcito (Forbidden Tales of Tom Thumb) places the camera at the heart of the El Salvador revolutionary struggle, interspersing testimonies of daily violence with the verses of the poet Roque Dalton.
Both works understand the armed revolution as an open file under construction. The insurgent brotherhood, although dissolved, still resounds in regional history.

Circling Over Exploited Bodies
Friday, 19 and 26 June 2026 - 7pm
When forms of violence are inflicted on society, film responds from urgency. Images become abstract, sounds fade and the register of dissidence comes from the gut. La zona intertidal (The Intertidal Zone) is an essayistic and poetic approach to the repression of teachers in El Salvador in the 1970s — a teacher studies the biodiversity of the El Salvador coast as a boy finds a body on the same beach. A propósito de la mujer (About Women) interweaves testimonies of misery and rage towards patriarchal structures with fictional scenes of a symbolic procession through a harsh desert.
Both films understand the body as a target of violence and a territory of insurrection, a space where the blood shed by militancy and the patriarchal yoke turn pain into denouncement and existence outside the status quo into an act of political dissidence.

Central American Designation of Origin
Thursday, 18 and 25 June 2026 - 7pm
Fertile lands, farmers’ hands, rural faces. This first programme in the series Reframing Banana Imagery understands the foundations of the Central American experience from exploitation, extractivism and displacement, and from the organisation and resistance that emerged as a reaction. The four films within extend from a lyrical documentary on farmers’ solidarity to the playful subversion of the institutional format of the United Fruit Company.
Bananeras (Banana Growers) is a combative portrait of the inhumane conditions of the American banana plantations located in Nicaragua through much of the twentieth century. Costa Rica Banana Republic is a perspicacious satire via an institutional documentary of banana production, spotlighting the extractive nature of this agro-exporting model in the 1970s. Organización Campesina (Farmers’ Organisation) frames rural resistance in Honduras from a direct depiction and lyrical documentary, while Dos veces mujer (Two Times a Woman) dissects the invisibility of the double-shift working day Central American women farmers endure: working in the countryside and working in the home. As a whole, the works here present the earth at once as a wounded body and a space of dignity.

Aesthetics of Peace and Desertion Tactics
8 October 2025 – 24 June 2026
The study group Aesthetics of Peace and Tactics of Desertion: Prefiguring New Pacifisms and Forms of Transitional Justice proposes a rethinking—through both a theoretical-critical and historical-artistic lens—of the intricate network of concepts and practices operating under the notion of pacifism. A term not without contestation and critical tension, pacifism gathers under its name a multiplicity of practices—from anti-militarism and anti-war movements to non-violence activism—while simultaneously opening urgent debates around violence, justice, reparation, and desertion. Here, pacifism is not conceived as a moral doctrine, but as an active form of ethical and political resistance capable of generating aesthetic languages and new positions of social imagination.
Through collective study, the group seeks to update critical debates surrounding the use of violence and non-violence, as well as to explore the conflict of their representation at the core of visual cultures. In a present marked by rearmament, war, genocide, and the collapse of the social contract, this group aims to equip itself with tools to, on one hand, map genealogies and aesthetics of peace—within and beyond the Spanish context—and, on the other, analyze strategies of pacification that have served to neutralize the critical power of peace struggles. Transitional and anti-punitive justice proposals will also be addressed, alongside their intersections with artistic, visual, and cinematic practices. This includes examining historical examples of tribunals and paralegal activisms initiated by artists, and projects where gestures, imaginaries, and vocabularies tied to justice, reparation, memory, and mourning are developed.
It is also crucial to note that the study programme is grounded in ongoing reflection around tactics and concepts drawn, among others, from contemporary and radical Black thought—such as flight, exodus, abolitionism, desertion, and refusal. In other words, strategies and ideas that articulate ways of withdrawing from the mandates of institutions or violent paradigms that must be abandoned or dismantled. From feminist, internationalist, and decolonial perspectives, these concepts have nourished cultural coalitions and positions whose recovery today is urgent in order to prefigure a new pacifism: generative, transformative, and radical.
Aesthetics of Peace and Tactics of Desertion, developed and led by the Museo Reina Sofía’s Studies Management, unfolds through biweekly sessions from October to June. These sessions alternate between theoretical discussions, screenings, work with artworks and archival materials from the Museo’s Collection, reading workshops, and public sessions. The group is structured around sustained methodologies of study, close reading, and collective discussion of thinkers such as Judith Butler, Elsa Dorlin, Juan Albarrán, Rita Segato, Sven Lütticken, Ruth Wilson Gilmore, and Franco “Bifo” Berardi; historical episodes such as the anti-nuclear and anti-arms race movement in Spain; and the work of artists and activists including Rojava Film Commune, Manuel Correa and the Oficina de Investigación Documental (Office for Documentary Investigation), and Jonas Staal, among other initial cases that will expand as the group progresses.

equipoMotor
Jueves alternos, 23 de octubre, 2025 - 11 de junio, 2026 - 17:30 h
El programa equipoMotor regresa en su edición 25-26 con un aire espectral y mutante para lanzar la pregunta: ¿y si el Museo fuera «un poco más Frankenstein»? Inspirándose en dicho monstruo y en todas aquellas criaturas que desafían la norma desde los márgenes, el proyecto de mediación cultural Galaxxia diseña y acompaña una edición incisiva, intergeneracional y descentralizadora, donde saberes invisibilizados, cuerpos raros y deseos molestos se entrelazan para generar nuevas formas de imaginación crítica y radical. En los sótanos y corredores del Museo —un particular laboratorio— las dudas no se esconden: son materia prima.
Así, para este curso el equipoMotor convoca a personas de todas las edades que hayan participado en ediciones anteriores de los distintos equipos del Área de Educación a recorrer el Museo como quien manipula un cuerpo abierto: descoyuntando algunas de sus categorías teóricas y artísticas —la necropolítica, lo crip-cuir, la lucha de clases, las políticas del malestar, la decolonialidad, la temporalidad cuir, la descentralización institucional o el feísmo— para articular un relato díscolo, remendado y palpitante.
El programa se estructura en bloques temáticos sobre lo freak como metodología, el trabajo cultural, la intergeneracionalidad y la diversidad territorial. Cada bloque a su vez se despliega en sesiones que combinan disparadores teóricos y estéticos, visitas a exposiciones y espacios liminales del Museo, talleres artísticos con artistas, ejercicios de curaduría audiovisual colectiva y de relatoría radiofónica, así como instancias de activación pública, mediante proyecciones de cine experimental y coloquios compartidos con el público, en complicidad con el archivo Hamaca y el Área de Cine y Nuevos Medios del Museo.
De este modo, la presente edición incorpora una particularidad: el grupo de participantes irá transformándose en un «colectivo curatorial audiovisual temporalmente autónomo», con capacidad de incidir en la programación del Museo y de abrir la conversación de equipoMotor al público general, cuestionando y expandiendo así los límites entre las cabezas que deciden, las manos que producen y los cuerpos y presencias que habitan la institución. Las personas seleccionadas en la modalidad oyente serán invitadas a las proyecciones públicas, así como a otras activaciones y momentos de apertura del equipoMotor.
Frente al relato de un museo homogéneo, pulcro y lineal, apostamos por un Museo disidente, contradictorio y lleno de vida residual. Un Museo que no tema hacerse preguntas incómodas ni mostrar sus cicatrices. equipoMotor. Un poco más Frankenstein no busca repensar el cuerpo de la institución, sino habitarlo en sus desgarros, tal como es: híbrido, inacabado, infecto, fantasmagórico… y cargado de esporas y chispas por venir.


![Joan Rabascall. Every Day a Fiesta [Cada día una fiesta], 1975](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/espana-g.gif.webp)