Documents 19. Let’s Say I’m Talking About Madrid
Graphic Art for the City

Mercedes deBellard and Silvia Fernández Palomar, poster for Madrid City Council for the San Isidro festivities, 2018
Held on 15 Nov 2021
The Documents programme explores the relationships between art and publishing, and other subjects that include the effects of archive on narratives of art history, the artist’s book and publishing as an artistic practice. In this edition, Documents 19 focuses on the rise of graphic design and illustration with the central theme of Madrid, a strong presence in the Museo Reina Sofía’s growing collection of posters and graphic work.
This round-table discussion on municipalist graphic art concludes the programme of this new edition, following an initial creative workshop conducted by Enrique Flores and held from 10 to 12 November 2021.
The encounter, which brings together designers Marga Castaño, Mercedes deBellard and Carmen García Huerta, and creative director Nacho Padilla, focuses on some of the recent iconic posters on the city of Madrid and looks at the possible ways of representing the contemporary city. In the second decade of the 2000s, Madrid’s graphic design and illustration has materialised with the kind of splendour and dynamism comparable to the 1920s. So what are the characteristics of this graphic vibrancy?
In this debate two central ideas are developed. First, the way in which the municipal sphere has constituted spaces which are a hive of activity, largely due to a series of public initiatives backing talent, continuity and the professionalisation of designers. In so doing, it has demonstrated the significant role of public institutions as a key piece for creating and nurturing design culture in its surrounding environments, as a tool for relating to the public sphere and as a powerful communicative medium. And second, the way to put forward settings with which to counteract “city-brand” policies intended to transform the image of the major city into an easy and recognisable product of global consumerism. Opposite this simplification, contemporary posters on Madrid have represented the metropolis as a space where diverse identities co-exist, recovering historical memory and widening the city’s spaces of representation, as well as shining the spotlight on neighbourhoods rather than the picture-postcard monument. In short, what are these forms of citizenship which have emerged through today’s poster art and illustration?
Marga Castaño is a graphic designer. She began her career as an art director at Canaldata, and subsequently moved to Wysiwyg, the digital agency where she worked for 15 years as an art director, creative director and, finally, managing director, heading creative projects for brands that include Diesel, Absolut, Levi’s, Mercedes, Openbank, Garnier and Madrid’s Teatro Real. In 2014, she founded the creative studio Apéritif with Nacho Álvarez-Borrás.
Mercedes deBellard is an illustrator. She has developed her work in spheres such as advertising, publishing, the press and fashion for Spanish and international clients such as Warner Bros, Coca-Cola, Movistar+, The telegraph, The Guardian, The Sunday Times and Cinemanía Magazine, among others. Her work largely focuses on portraiture.
Carmen García Huerta is an illustrator and graphic designer whose work is aligned towards fashion illustration and portraiture. She was selected among the top 100 illustrators by the publication The Illustrator (Taschen) in 2014 and 2019. Her clients most notably include brands such as YSL, Lancôme, Louis Vuitton, La Cartuja de Sevilla, Cervezas Alhambra and El Corte Inglés, and she has also contributed to fashion magazines such as ELLE and Vogue, as well as art books.
Nacho Padilla holds a degree in Advertising and Public Relations from the Complutense University of Madrid. He has worked as an editor at McCann Erickson and creative director at Contrapunto BBDO. In 2010, he founded Viernes, a studio which applies creativity to sustainable mobility projects, public administration and economy and social innovation. Between 2016 and 2019, he worked in creative management for Madrid City Council, and since May 2020 has been the creative director of Barcelona City Council.
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This fourth and final session centres on films that take the museum away from its axis and make it gaze from the edges. Pieces that work with that which is normally left out: peripheral territories, unpolished aesthetics, clumsy gestures full of intent. Instead of possessing an institutional lustre, here they are rough, precarious and strange in appearance, legitimate forms of making and showing culture. The idea is to think about what happens when central authority is displaced, when the ugly and the uncomfortable are not hidden, when they are recognised as part of the commons. Film that does not seek to be to one’s liking, but to open space and allow other ways of seeing and inhabiting the museum to enter stage.
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If Blackness enters Western modernity from the position of the Middle Passage and its afterlives, it also names a condition from which alternative modes of being, knowing and relating are continually forged. From within this errant boundarylessness, Black creative-intellectual practice unfolds as what might be called a history of touches: transmissions, residues and socialities that unsettle the fantasy of pure or self-contained knowledge.
Situated within Black radical aesthetics, Black feminist theory and diasporic poetics, the seminar traces a genealogy of Black Study not as an object of analysis but as methodological propositions that continue to shape contemporary aesthetic and political life. Against mastery as the horizon of study, the group shifts attention from what we know to how we know. It foregrounds creative Black methodological practices—fahima ife’s anindex (via Fred Moten), Katherine McKittrick’s expansive use of the footnote, citation as relational and loving labour, the aesthetics of Black miscellanea, and Christina Sharpe’s practices of annotation—as procedures that disorganise dominant regimes of knowledge. In this sense, Black Study is approached not as a discrete academic field but as a feel for knowing and knowledge: a constellation of insurgent practices—reading, gathering, listening, annotating, refusing, world-making—that operate both within and beyond the university.
The study sessions propose to experiment with form in order to embrace how ‘black people have always used interdisciplinary methodologies to explain, explore, and story the world.’ Through engagements with thinkers and practitioners such as Katherine McKittrick, C.L.R. James, Sylvia Wynter, Christina Sharpe, Fred Moten, Tina Campt, Hilton Als, John Akomfrah, fahima ife and Dionne Brand, we ask: What might it mean to study together, incompletely and without recourse to individuation? How might aesthetic practice function as a poethical intervention in the ongoing work of what Sylvia Wynter calls the practice of doing humanness?

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Thursday, 9 April 2026 – 5:30pm
This series is organised by equipoMotor, a group of teenagers, young people and older people who have participated in the Museo Reina Sofía’s previous community education projects, and is structured around four themed blocks that pivot on the monstrous.
The third session gazes at film as a place from which to dismantle the idea of one sole history and one sole time. From a decolonial and queer perspective, it explores films which break the straight line of past-present-future, which mix memories, slow progress and leave space for rhythms which customarily make no room for official accounts. Here the images open cracks through which bodies, voices and affects appear, disrupting archive and questioning who narrates, and from where and for whom. The proposal is at once simple and ambitious: use film to imagine other modes of remembering, belonging and projecting futures we have not yet been able to live.

Remedios Zafra
Thursday March 19, 2026 - 19:00 h
The José Luis Brea Chair, dedicated to reflecting on the image and the epistemology of visuality in contemporary culture, opens its program with an inaugural lecture by essayist and thinker Remedios Zafra.
“That the contemporary antifeminist upsurge is constructed as an anti-intellectual drive is no coincidence; the two feed into one another. To advance a reactionary discourse that defends inequality, it is necessary to challenge gender studies and gender-equality policies, but also to devalue the very foundations of knowledge in which these have been most intensely developed over recent decades—while also undermining their institutional support: universities, art and research centers, and academic culture.
Feminism has been deeply linked to the affirmation of the most committed humanist thought. Periods of enlightenment and moments of transition toward more just social forms—sustained by education—have been when feminist demands have emerged most strongly. Awareness and achievements in equality increase when education plays a leading social role; thus, devaluing intellectual work also contributes to harming feminism, and vice versa, insofar as the bond between knowledge and feminism is not only conceptual and historical, but also intimate and political.
Today, antifeminism is used globally as the symbolic adhesive of far-right movements, in parallel with the devaluation of forms of knowledge emerging from the university and from science—mistreated by hoaxes and disinformation on social networks and through the spectacularization of life mediated by screens. These are consequences bound up with the primacy of a scopic value that for some time has been denigrating thought and positioning what is most seen as what is most valuable within the normalized mediation of technology. This inertia coexists with techno-libertarian proclamations that reactivate a patriarchy that uses the resentment of many men as a seductive and cohesive force to preserve and inflame privileges in the new world as techno-scenario.
This lecture will address this epochal context, delving into the synchronicity of these upsurges through an additional parallel between forms of patriarchal domination and techno-labor domination. A parallel in which feminism and intellectual work are both being harmed, while also sending signals that in both lie emancipatory responses to today’s reactionary turns and the neutralization of critique. This consonance would also speak to how the perverse patriarchal basis that turns women into sustainers of their own subordination finds its equivalent in the encouraged self-exploitation of cultural workers; in the legitimation of affective capital and symbolic capital as sufficient forms of payment; in the blurring of boundaries between life and work and in domestic isolation; or in the pressure to please and comply as an extended patriarchal form—today linked to the feigned enthusiasm of precarious workers, but also to technological adulation. In response to possible resistance and intellectual action, patriarchy has associated feminists with a future foretold as unhappy for them, equating “thought and consciousness” with unhappiness—where these have in fact been (and continue to be) levers of autonomy and emancipation.”
— Remedios Zafra

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Wednesday, 4, and Thursday, 5 March 2026
The 27th Contemporary Art Conservation Conference, organised by the Museo Reina Sofía’s Department of Conservation and Restoration, with the sponsorship of the Mapfre Foundation, is held on 4 and 5 March 2026. This international encounter sets out to share and debate experience and research, open new channels of study and reflect on conservation and the professional practice of restorers.
This edition will be held with in-person and online attendance formats, occurring simultaneously, via twenty-minute interventions followed by a five-minute Q&A.
