Creating Ambience: Ordinary Ways for Better Atmospheres
Sociología Ordinaria Encounters #13

Held on 29, 30 May 2025
Creating Ambience: Ordinary Ways for Better Atmospheres is the title of a new encounter run by Sociología Ordinaria, a transdisciplinary research group that explores daily knowledge deemed ordinary, superficial or frivolous from a traditional academic and intellectual viewpoint.
This fresh edition seeks to approach daily, ordinary and extraordinary environments and atmospheres. From “achieved environments” to “rarified atmospheres”, the theme here responds to a concern over the lack of air and the dismal atmospheres of an uncertain present, in addition to shining a light on the powers, arrangements and fixes used to clean, care and embellish personal environments — and to let off steam. A question is raised over how to ventilate and air lived-in spaces, avoid the shortness of breath that marks the present and to generate strategies to breathe easier.
Furthermore, it explores ways of naming and thinking in these environments and in the difference between the breathable and the toxic, focusing on how the latter is used to negatively single out aspects that are part of the normal and the ordinary. Thus, different tones and actions are put forward: the outdoor atmosphere, the climate of accompaniment, ecosystems for liveable lives and achieving a vibe or atmosphere of the imagination.
Organised by
Museo Reina Sofía and the research group Sociología Ordinaria – Complutense University of Madrid (UCM)
Actividad accesible
Esta actividad cuenta con lazos de inducción magnética (para personas con audífonos) que deben solicitarse previamente mediante correo a centrodeestudios@museoreinasofia.es
Las personas interesadas podrán solicitar con antelación la reserva de un asiento con mayor visibilidad, mediante correo a centrodeestudios@museoreinasofia.es
Participants
Sociología Ordinaria is a research group from the Complutense University of Madrid’s (UCM) Sociology Department. Formed in 2011, its concerns revolve around developing new research and teaching methodologies that enable sociological imagination to be applied to contemporary daily life. The group seeks to highlight the dense socio-political roots of the ordinary, an aspect which is often indiscernible in predominant academic analysis. Under the slogan “learning from the banal, the frivolous and the superficial”, its members look to render an account of the complexity and power relations underlying diverse social and cultural phenomena such as the use of dating apps, language around COVID-19, the world of the cuplé, reality shows, pyjama parties, popstars, TikTokers and club culture.
Programme
Thursday, 29 May 2025
10am Ordinary presentation
Coming Out of Class: Pedagogical Environments and Designs
10:15am Looking, Weaving and Acting for Better Pedagogies
Ez da giro! Hallway Experiments to Enliven Sociology
― Conducted by Jone Allur, Ekain Carrasco, María Céspedes, Naroa Gallues, Paula Gutiérrez-Ponte, Miren Iriarte, Ane Juez, Jone Mendibil, Iñaki Martínez de Albéniz and Asier Amezaga (EHU/UPV)
Restitching Worlds: Textile Artivism and Cultural Practices as Ecosystems of Social Sustainability
― Conducted by Óscar M. Blanco Sierra, Renata Dračková and Miren Edurne Herrán (CSIC-UPV)
AI: Imagination in the Classroom. One Performance, Two Teachers, No Target
― Conducted by Irene Blanco Fuente and Miguel Ángel (Mikel) López Sáez (UCM and URJC)
11:30am Inside/Outside Experimentations
In-person Atmospheres, Virtual Atmospheres. Glasses for What?
― Conducted by Carmen Clara Bravo Torres, Mariana Buenestado-Fernández (UCO), María García-Cano Torrico, Eva F. Hinojosa Pareja, Azahara Jiménez Millán and Elisa Pérez Gracia
The Classroom in the Street and the Street in the Classroom
― Conducted by José Manuel del Barrio Aliste and María Luisa Ibáñez Martínez (USAL)
12pm Coffee and Stuff
12:30pm Interior Design
Producing and Designing Environments, Atmospheres and Experiences Inside the Classroom: The Case of Sociology(ies) of Education(s)
― Conducted by Daniel Muriel (InnoKLab. EHU/UPV)
User Instructions for Designing Socio-productive Environments
― Conducted by Ángeles Fuentes and Kiko Tovar (Escuela Superior de Diseño de Madrid and UCM)
Playing with the Materiality of the Chair: Exploring, with Infrastructures from the Department of Social Sciences through Design, the Chair’s Capacity to Influence Spaces and Bodies
― Conducted by Keio Urkijo Marcos (EHU/UPV)
1:45pm They Had to Be There…
They’ve Made Us a Court and We Must Constitute Ourselves
― Conducted by the Sopa Solida (UCM/USAL) collective
Outdoor Bodies: Climates, Airs and Gusts of Wind
4pm Ventilating (with the gerund)
It’s Stuffy in Here, or How to Air Old Rags and How to Entangle Ourselves to Face Violence from Punto Violeta Somosaguas
― Conducted by Punto Violeta Somosaguas (Paula Martín Peláez, María del Carmen Peñaranda Cólera and Marta Pérez Pérez) (UCM)
Airing the House. Writings of Testimonies on Sexual Violence
― Conducted by Estíbaliz de Miguel Calvo (EHU/UPV)
5pm Body Climates: Desires and Moral Panics
“I have a right to behave badly to have a good time”: An Ethnographic Analysis of the Environment of Sexual Services for Women”
― Conducted by Andrea García-Santesmases Fernández (UNED)
5:45pm In the Wind: Songs and Tales
Gathering in Translucence. For a Politics of the Ambiguous
― Conducted by Candela Crespi
Sing Crying: To Give Some Thought to Places of Utterance
― Conducted by Ana Martínez Pérez
Friday, 30 May 2025
Shacking Up Together: Creating Atmospheres and Good Vibes
10am Homes
Just Like Home in No Apartment: The Construction of “Home-ness” between Young People in Madrid
― Conducted by Santiago Fandos Planelles and Manuel Macías Gómez de Villar (UCM)
SMS and BURR STUDIO: The Experience of a Collective Housing Process
― Conducted by Sato Díaz, María Artigas, Sira Peláez and Ramón Martínez (SMS and BURR STUDIO)
11am Neighbourhoods and Streets
Collective Memory and Self-managed Parties and Culture in Palma
― Conducted by Isa Nadal Amengual (UCM-UIB)
A Mental Map of the Neighbourhood
― Conducted by the BarriLab (Associació de Veïnes de Canamunt) cultural project
GREEN AWNING: Postcards from Another Heritage
― Conducted by Pablo Arboleda and Kike Carbajal (CSIC and independent photographer)
12:15pm Coffee with Posters
Street Air. Breathing, Building and Inhabiting Public Atmospheres
― Conducted by Francisco Javier Rueda Córdoba (UCM)
Memetic Catharsis
― Conducted by María Cecilia Cordero (UPM-UCM)
The Dark Side of Desire
― Conducted by Celia Espada Guerrero, Amanda López Bernad and Celia Roncalés Villa (UCM)
Questioning Masculinities from a Reflection on Paternities. Contributions from a Feminist Approach
― Conducted by Débora Imhoff (CONICET-UNC)
12:45pm We Need to Talk: Collective Care
Al Akhawat Collective. United in Art-Making
― Conducted by Karim Khourrou Gadour, Oumaima Manchit Laroussi, Sanae El Mokaddim Ayadi, Youssef Taki Miloudi and Aicha Josefa Trinidad Gououi (UCLM, UCM, ULL and UB)
1:15pm Escaping Forwards… But in Which Direction?
With So Much Advance I’m Heading for the Forest
― Conducted by Manuel Cabrera de Diego (UCM)
“'Mastodon Is Not Much Fun’, and So Many Other Fictions on the FediVerso”
― Conducted by Rubén Blanco (UCM)
Atmospheres of Feeling: Feelings and Senses
4pm Bad Vibe
Reasoning Together: Self-analytical Conversations for the Revolution to Come
― Conducted by Ane Campaña Blanco and José Llopis Manchón (UCM)
The Room of “Adolescence”: The Domesticity and Culture of Sexist Hate
― Conducted by Alba Mira Roda Ignacio and Moreno Segarra (UCM)
From Meme to Abyss: Generative AI, Viral Aesthetics and the Ordinary Construction of Political Hate in the Extreme Right
― Conducted by Gabriel Bayarri Toscano and Concepción Fernández-Villanueva and (URJC and UCM)
5:30pm The Imperium of the Senses
Heat – Tools of Collective Transformation
― Conducted by Daniel Torrego (UPM-UA)
What Does a “Gym” Smell of? Gender and Sexuality as Olfactory Regulators
― Conducted by Enrico Mora (UAB)
Noise/Ambient, Ambient/Noise: Noise in the Construction of Ordinary Environments
― Conducted by Pablo Santoro (UCM)
6:45pm Ordinary Farewell
Más actividades

Difficulty. Forms and Political Effects of Deviation in Writing and Contemporary Art
23 February – 14 December 2026 – Check programme
Difficulty. Forms and Political Effects of Deviation in Writing and Contemporary Art is a study group aligned towards thinking about how certain contemporary artistic and cultural practices resist the referentiality that dominates the logics of production and the consumption of present-day art. At the centre of this proposal are the concepts of difficulty and deviation, under which it brings together any procedure capable of preventing artistic forms from being absorbed by a meaning that appears previous to and independent from its expression. By ensuring the perceptibility of their languages, difficulty invites us to think of meaning as the effect of a signifying tension; that is, as a productive and creative activity which, from the materiality of art objects, frees aesthetic experience from the representational mandate and those who participate in it from the passiveness associated with tasks of mimesis and decoding.
The economy of the referential norm translates the social logic of capitalism, where insidious forms of capturing subjectivity and meaning operate. In the early 1980s, and adopting a Marxist framework, poet Ron Silliman highlighted how this logic entailed separating language from any mark, gesture, script, form or syntax that might link it to the conditions of its production, rendering it fetichised (as if without a subject) and alienating its users in a use for which they are not responsible. This double dispossession encodes the political strategy of referential objectivity: with no subject and no trace of its own consistency, language is merely an object, that reality in which it disappears.
The political uses of referentiality, more sophisticated today than ever before, sustain the neoliberal-extractivist phase of capitalism that crosses through present-day societies politically, economically and aesthetically. Against them, fugitive artistic practices emerge which, drawing from Black and Queer studies and other subaltern critical positions, reject the objective limits of what exists, invent forms to name what lies outside what has already been named, and return to subjects the capacity to participate in processes of emission and interpretation.
Read from the standpoint of artistic work, the objective capture of referentiality may be called transparency. Viewed from a social contract that reproduces inequality in fixed identity positions, transparent in this objectivity are, precisely, the discourses that maintain the status quo of domination. Opposite the inferno of these discourses, this group aims to collectively explore, through deviant or fugitive works, the paradise of language that Monique Wittig encountered in the estranged practices of literature. For the political potency of difficulty — that is, its contribution to the utopia of a free language among equals — depends on making visible, first, its own deviations; from there, the norm that those deviations transgress; and finally, the narrowness of a norm which in no way exhausts the possibilities ofsaying, signifying, referring and producing a world.
From this denouncement of referential alienation, fetishisation and capture, Difficulty. Forms and Political Effects of Deviation in Writing and Contemporary Art turns its attention to the strategies of resistance deployed by contemporary artists and poets. Its interest is directed towards proposals as evidently difficult or evasive as those of Gertrude Stein, Lyn Hejinian, Theresa Hak Kyung Cha, Kameelah Janan Rasheed, Kathy Acker, María Salgado and Ricardo Carreira, and as seemingly simple as those of Fernanda Laguna, Felix Gonzalez Torres and Cecilia Vicuña, among other examples that can be added according to the desires and dynamics of the group.
The ten study group sessions, held between February and December, combine theoretical seminars, work with artworks from the Museo Reina Sofía’s Collections and exhibitions, reading workshops and public programs. All these formats serve as spaces of encounter to think commonly about certain problems of poetics — that is, certain political questions — of contemporary writing and art.
Difficulty. Forms and Political Effects of Deviation in Writing and Contemporary Art inaugurates the research line Goodbye, Representation, through which the Museo Reina Sofía’s Studies Directorship seeks to explore the emergence of contemporary artistic and cultural practices which move away from representation as a dominant aesthetic-political strategy and redirect their attention toward artistic languages that question the tendency to point, name and fix, advocating instead for fugitive aesthetics. Over its three-year duration, this research line materializes in study groups, seminars, screenings and other forms of public programming.

Institutional Decentralisation
Thursday, 21 May 2026 – 5:30pm
This series is organised by equipoMotor, a group of teenagers, young people and older people who have participated in the Museo Reina Sofía’s previous community education projects, and is structured around four themed blocks that pivot on the monstrous.
This fourth and final session centres on films that take the museum away from its axis and make it gaze from the edges. Pieces that work with that which is normally left out: peripheral territories, unpolished aesthetics, clumsy gestures full of intent. Instead of possessing an institutional lustre, here they are rough, precarious and strange in appearance, legitimate forms of making and showing culture. The idea is to think about what happens when central authority is displaced, when the ugly and the uncomfortable are not hidden, when they are recognised as part of the commons. Film that does not seek to be to one’s liking, but to open space and allow other ways of seeing and inhabiting the museum to enter stage.

Intergenerationality
Thursday, 9 April 2026 – 5:30pm
This series is organised by equipoMotor, a group of teenagers, young people and older people who have participated in the Museo Reina Sofía’s previous community education projects, and is structured around four themed blocks that pivot on the monstrous.
The third session gazes at film as a place from which to dismantle the idea of one sole history and one sole time. From a decolonial and queer perspective, it explores films which break the straight line of past-present-future, which mix memories, slow progress and leave space for rhythms which customarily make no room for official accounts. Here the images open cracks through which bodies, voices and affects appear, disrupting archive and questioning who narrates, and from where and for whom. The proposal is at once simple and ambitious: use film to imagine other modes of remembering, belonging and projecting futures we have not yet been able to live.

Remedios Zafra
Thursday March 19, 2026 - 19:00 h
The José Luis Brea Chair, dedicated to reflecting on the image and the epistemology of visuality in contemporary culture, opens its program with an inaugural lecture by essayist and thinker Remedios Zafra.
“That the contemporary antifeminist upsurge is constructed as an anti-intellectual drive is no coincidence; the two feed into one another. To advance a reactionary discourse that defends inequality, it is necessary to challenge gender studies and gender-equality policies, but also to devalue the very foundations of knowledge in which these have been most intensely developed over recent decades—while also undermining their institutional support: universities, art and research centers, and academic culture.
Feminism has been deeply linked to the affirmation of the most committed humanist thought. Periods of enlightenment and moments of transition toward more just social forms—sustained by education—have been when feminist demands have emerged most strongly. Awareness and achievements in equality increase when education plays a leading social role; thus, devaluing intellectual work also contributes to harming feminism, and vice versa, insofar as the bond between knowledge and feminism is not only conceptual and historical, but also intimate and political.
Today, antifeminism is used globally as the symbolic adhesive of far-right movements, in parallel with the devaluation of forms of knowledge emerging from the university and from science—mistreated by hoaxes and disinformation on social networks and through the spectacularization of life mediated by screens. These are consequences bound up with the primacy of a scopic value that for some time has been denigrating thought and positioning what is most seen as what is most valuable within the normalized mediation of technology. This inertia coexists with techno-libertarian proclamations that reactivate a patriarchy that uses the resentment of many men as a seductive and cohesive force to preserve and inflame privileges in the new world as techno-scenario.
This lecture will address this epochal context, delving into the synchronicity of these upsurges through an additional parallel between forms of patriarchal domination and techno-labor domination. A parallel in which feminism and intellectual work are both being harmed, while also sending signals that in both lie emancipatory responses to today’s reactionary turns and the neutralization of critique. This consonance would also speak to how the perverse patriarchal basis that turns women into sustainers of their own subordination finds its equivalent in the encouraged self-exploitation of cultural workers; in the legitimation of affective capital and symbolic capital as sufficient forms of payment; in the blurring of boundaries between life and work and in domestic isolation; or in the pressure to please and comply as an extended patriarchal form—today linked to the feigned enthusiasm of precarious workers, but also to technological adulation. In response to possible resistance and intellectual action, patriarchy has associated feminists with a future foretold as unhappy for them, equating “thought and consciousness” with unhappiness—where these have in fact been (and continue to be) levers of autonomy and emancipation.”
— Remedios Zafra

27th Contemporary Art Conservation Conference
Wednesday, 4, and Thursday, 5 March 2026
The 27th Contemporary Art Conservation Conference, organised by the Museo Reina Sofía’s Department of Conservation and Restoration, with the sponsorship of the Mapfre Foundation, is held on 4 and 5 March 2026. This international encounter sets out to share and debate experience and research, open new channels of study and reflect on conservation and the professional practice of restorers.
This edition will be held with in-person and online attendance formats, occurring simultaneously, via twenty-minute interventions followed by a five-minute Q&A.
![Dara Birnbaum, Technology/Transformation: Wonder Woman [Tecnología/Transformación: la mujer maravilla], 1978-1979. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/wonder.jpg.webp)
![John Baldessari, Prima Facie (Third State): From Aghast to Upset [Prima Facie (tercer estado): de aterrado a disgustado], 2005. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/so.jpg.webp)