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November 5 and 6, 2016
Political Advertisement IX 1952-2016
HD archive, original version with Spanish subtitles, 95’
Session 1. Saturday, 5 November 2016 – 7:00 p.m.
With a presentation by Román Gubern
Session 2. Sunday, 6 November 2016 – 7:00 p.m.
With a presentation by Andrea Aguilar

Muntadas y Reese. Political Advertisement IX: 1952-2016, 2016. Courtesy Electronic Arts Intermix (EAI), New York
Held on 05 Nov 2016
Within the framework of the programme Intervalos, Museo Reina Sofía screens Political Advertisement IX 1952–2016, an audiovisual project by artists Antoni Muntadas and Marshall Reese, to be shown in the run-up to the U.S. presidential elections. The film spans six decades of the relationship between rhetoric in democracy and advertising techniques by virtue of a montage compiling a broad archive of campaign ads for TV, stretching from their emergence in the 1952 Eisenhower-Stevenson election to the present 2016 campaign between Clinton and Trump.
The U.S. electoral machine is often associated with more sophisticated and perverse mechanisms of global spectacle. The ideological competition for power is played out in complex battles of representation and hegemony in the mass media with audiences and spaces that are ever more fractured. In 1984, at the height of the neoconservative shift in international politics, Muntadas and Reese embarked upon Political Advertisement, a film they conceived by exploring the discursive landscape of the mass media in diverse spheres – installation, photography, video. After producing nine editions, the project formed one of the most expansive and complete audiovisual archives from which to study the evolution of televisual propaganda across the second half of the 20th century and the troubling coincidences and reciprocities between marketing and politics.
Some of the themes put forward in the film, still pertinent today, materialise from the fallout of Cold War psychosis: militarisation as a geopolitical strategy; civil dilemmas between security and privacy; the imposition of a model based on the values of a universal leader (soldier, father, successful businessman or citizen); the connection between politics and religion; the appearance of negative publicity driven by intimidation and fear; the forming of power groups linked to ideological choices established through endorsement; the appearance of the primaries, and the growing of the anti-establishment as a value.
Political Advertisement IX 1952–2016 will be shown in parallel across a number of art centres in the United States and Europe. The aim is to encourage public debate on an international scale, whereby different specialists will interpret this political archive from highly divergent focal points and contexts. It will also serve as a space to critically reflect on citizen responses to the electoral spectacle of democracy. In Madrid two sessions have been scheduled: the first with an intervention by film historian Román Gubern, and the second with journalist Andrea Aguilar, who has been involved in the media coverage of recent U.S. election campaigns.
Participants
Román Gubern is a professor of Audiovisual Communication in the Department of Communication Sciences at the Universidad Autónoma of Barcelona. He has also worked as a guest researcher at MIT (Massachusetts Institute of Technology), a lecturer at the University of Southern California and the California Institute of Technology, and the director of Instituto Cervantes in Rome. His noteworthy publications include: Historia del cine (1969), Comunicación y cultura de masas (1977), El simio informatizado (Fundesco Award, 1987), La mirada opulenta. Exploración de la iconosfera contemporánea (1987), La caza de brujas en Hollywood (1987), Patologías de la imagen (Ciudad de Barcelona Essay Prize, 2004), El universo fantástico del cómic (with Luis Gasca, 2015), among others.
Andrea Aguilar is a journalist with a degree in History and Politics from the University of Kent. She also has an M.A. in Journalism, Art and Culture from Columbia University. Since 2002 she has worked as a contributor for the Spanish newspaper El País, and between 2007 and 2014 she lived in New York, widely covering political news. Since 2015 she has been part of the editorial team of the supplement Ideas, from the aforementioned newspaper, and her work has also appeared in magazines such as The Paris Review, El Malpensante, El Estado Mental, Reading Room Journal and Revista Anfibia.



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On Black Study: Towards a Black Poethics of Contamination
Monday 27, Tuesday 28 and Wednesday 29 of April, 2026 – 16:00 h
The seminar On Black Study: Towards a Black Poethics of Contamination proposes Black Study as a critical and methodological practice that has emerged in and against racial capitalism, colonial modernity and institutional capture. Framed through what the invited researcher and practitioner Ishy Pryce-Parchment terms a Black poethics of contamination, the seminar considers what it might mean to think Blackness (and therefore Black Study) as contagious, diffuse and spreadable matter. To do so, it enacts a constellation of diasporic methodologies and black aesthetic practices that harbor “contamination” -ideas that travel through texts, geographies, bodies and histories- as a method and as a condition.
If Blackness enters Western modernity from the position of the Middle Passage and its afterlives, it also names a condition from which alternative modes of being, knowing and relating are continually forged. From within this errant boundarylessness, Black creative-intellectual practice unfolds as what might be called a history of touches: transmissions, residues and socialities that unsettle the fantasy of pure or self-contained knowledge.
Situated within Black radical aesthetics, Black feminist theory and diasporic poetics, the seminar traces a genealogy of Black Study not as an object of analysis but as methodological propositions that continue to shape contemporary aesthetic and political life. Against mastery as the horizon of study, the group shifts attention from what we know to how we know. It foregrounds creative Black methodological practices—fahima ife’s anindex (via Fred Moten), Katherine McKittrick’s expansive use of the footnote, citation as relational and loving labour, the aesthetics of Black miscellanea, and Christina Sharpe’s practices of annotation—as procedures that disorganise dominant regimes of knowledge. In this sense, Black Study is approached not as a discrete academic field but as a feel for knowing and knowledge: a constellation of insurgent practices—reading, gathering, listening, annotating, refusing, world-making—that operate both within and beyond the university.
The study sessions propose to experiment with form in order to embrace how ‘black people have always used interdisciplinary methodologies to explain, explore, and story the world.’ Through engagements with thinkers and practitioners such as Katherine McKittrick, C.L.R. James, Sylvia Wynter, Christina Sharpe, Fred Moten, Tina Campt, Hilton Als, John Akomfrah, fahima ife and Dionne Brand, we ask: What might it mean to study together, incompletely and without recourse to individuation? How might aesthetic practice function as a poethical intervention in the ongoing work of what Sylvia Wynter calls the practice of doing humanness?

Intergenerationality
Thursday, 9 April 2026 – 5:30pm
This series is organised by equipoMotor, a group of teenagers, young people and older people who have participated in the Museo Reina Sofía’s previous community education projects, and is structured around four themed blocks that pivot on the monstrous.
The third session gazes at film as a place from which to dismantle the idea of one sole history and one sole time. From a decolonial and queer perspective, it explores films which break the straight line of past-present-future, which mix memories, slow progress and leave space for rhythms which customarily make no room for official accounts. Here the images open cracks through which bodies, voices and affects appear, disrupting archive and questioning who narrates, and from where and for whom. The proposal is at once simple and ambitious: use film to imagine other modes of remembering, belonging and projecting futures we have not yet been able to live.

Thinking with African Guernica by Dumile Feni
Wednesday 25th March, 2026 – 7.00pm
Curator Tamar Garb brings together a panel of specialists from different disciplines, ranging from Art and Social Anthropology to African Studies and the History of violence, on the occasion of the first edition of the series History Doesn’t Repeat Itself, but It Does Rhyme, starring African Guernica (1967) by Dumile Feni (Worcester, South Africa, 1942 – New York, 1991). The aim of this meeting is to collectively reflect on the points of convergence between the works of both Pablo Picasso and the South African artist.
African Guernica is the monumental drawing created by Dumile Feni in the 1960s. The piece is being shown for the first time outside South Africa, in dialogue with Picasso’s Guernica (1937). This provocative physical encounter invites us to consider both artworks as anti-war and anti-totalitarian manifestos, albeit relating to different places and moments.
For this panel, Siyabonga Njica presents the artistic and cultural context of 1960’s Johannesburg, contemporary to Feni’s work. Pumla Gobodo-Madikizela addresses the trauma of apartheid from both aesthetic and oneiric perspectives. Thozama April analyses the artist’s corpus in relation to archival practices and conservation. Finally, Elvira Dyangani Ose offers a reading of African Guernica through the lens of Pan-African modernity and the collapse of the centre-periphery duality.
These events, which form part of the core strands of the Public Programmes department, aim to provide deeper insight into and broaden public engagement with the Museum’s Collections and temporary exhibitions.

History Doesn’t Repeat Itself, but It Does Rhyme. Dumile Feni: African Guernica
Tuesday 24th March, 2026 – 6.30pm
On the occasion of the exhibition History Doesn’t Repeat Itself, but It Does Rhyme. Dumile Feni: African Guernica, its curator Tamar Garb, introduced by Manuel Segade, Director of the Museo Reina Sofía, highlights the opportunities for reflection offered by the presentation at the Museum of African Guernica (1967), the African sibling to Pablo Picasso’s emblematic painting. The event concludes with the live premiere of a musical composition created especially for this event by the South African artists Philip Miller and Tshegofatso Moeng.
African Guernica, the monumental drawing produced by the South African artist Dumile Feni (Worcester, South Africa, 1942 – New York, 1991) in the 1960s, is presented for the first time outside South Africa in dialogue with Picassos’s Guernica (1937). Feni’s work is deeply connected to its place of origin, emerging from the context of state violence and institutionalised racial oppression under apartheid. Viewing both artworks side by side makes it possible to consider their shared references and strategies, their similarities and synergies, as well as the formal and figurative differences that largely result from their geographical and temporal separation.
The musical composition by Philip Miller and Tshegofatso Moeng intends to establish a parallel dialogue between traditional South African sounds and the classical repertoire for strings, voice and wind instruments. A full ensemble of performers from South Africa and Spain has been brought together for this purpose.
These inaugural conversations, which form part of the core strands of the Public Programmes Department, aim to explore in depth the content of the exhibitions organised by the Museum from the perspective of artists, curators and specialists.

Remedios Zafra
Thursday March 19, 2026 - 19:00 h
The José Luis Brea Chair, dedicated to reflecting on the image and the epistemology of visuality in contemporary culture, opens its program with an inaugural lecture by essayist and thinker Remedios Zafra.
“That the contemporary antifeminist upsurge is constructed as an anti-intellectual drive is no coincidence; the two feed into one another. To advance a reactionary discourse that defends inequality, it is necessary to challenge gender studies and gender-equality policies, but also to devalue the very foundations of knowledge in which these have been most intensely developed over recent decades—while also undermining their institutional support: universities, art and research centers, and academic culture.
Feminism has been deeply linked to the affirmation of the most committed humanist thought. Periods of enlightenment and moments of transition toward more just social forms—sustained by education—have been when feminist demands have emerged most strongly. Awareness and achievements in equality increase when education plays a leading social role; thus, devaluing intellectual work also contributes to harming feminism, and vice versa, insofar as the bond between knowledge and feminism is not only conceptual and historical, but also intimate and political.
Today, antifeminism is used globally as the symbolic adhesive of far-right movements, in parallel with the devaluation of forms of knowledge emerging from the university and from science—mistreated by hoaxes and disinformation on social networks and through the spectacularization of life mediated by screens. These are consequences bound up with the primacy of a scopic value that for some time has been denigrating thought and positioning what is most seen as what is most valuable within the normalized mediation of technology. This inertia coexists with techno-libertarian proclamations that reactivate a patriarchy that uses the resentment of many men as a seductive and cohesive force to preserve and inflame privileges in the new world as techno-scenario.
This lecture will address this epochal context, delving into the synchronicity of these upsurges through an additional parallel between forms of patriarchal domination and techno-labor domination. A parallel in which feminism and intellectual work are both being harmed, while also sending signals that in both lie emancipatory responses to today’s reactionary turns and the neutralization of critique. This consonance would also speak to how the perverse patriarchal basis that turns women into sustainers of their own subordination finds its equivalent in the encouraged self-exploitation of cultural workers; in the legitimation of affective capital and symbolic capital as sufficient forms of payment; in the blurring of boundaries between life and work and in domestic isolation; or in the pressure to please and comply as an extended patriarchal form—today linked to the feigned enthusiasm of precarious workers, but also to technological adulation. In response to possible resistance and intellectual action, patriarchy has associated feminists with a future foretold as unhappy for them, equating “thought and consciousness” with unhappiness—where these have in fact been (and continue to be) levers of autonomy and emancipation.”
— Remedios Zafra