HP

In reaffirming its social commitment to protecting cultural heritage and the environment, HP becomes affiliated with the Museo Reina Sofía by virtue of an agreement to print the wall canvases covering the restoration works currently taking place on the Palacio de Cristal in Madrid. These canvases — which will change over time via three different installations — will become genuine surfaces of creativity, offering the public a dynamic and enriching visual experience during the restoration process.

To carry out this project, large-format HP printing technology, HP Latex, has been used — innovative technology which not only offers a guarantee of high-quality printing but is also environmentally friendly. Owing to its odourless water-based inks, dangerous air pollutants are eliminated, while the durability and resistance of HP Latex prints ensure long-lasting colours that remain sharp and vibrant, even in adverse conditions.