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November 5 and 6, 2016
Political Advertisement IX 1952-2016
HD archive, original version with Spanish subtitles, 95’
Session 1. Saturday, 5 November 2016 – 7:00 p.m.
With a presentation by Román Gubern
Session 2. Sunday, 6 November 2016 – 7:00 p.m.
With a presentation by Andrea Aguilar

Muntadas y Reese. Political Advertisement IX: 1952-2016, 2016. Courtesy Electronic Arts Intermix (EAI), New York
Held on 05 nov 2016
Within the framework of the programme Intervalos, Museo Reina Sofía screens Political Advertisement IX 1952–2016, an audiovisual project by artists Antoni Muntadas and Marshall Reese, to be shown in the run-up to the U.S. presidential elections. The film spans six decades of the relationship between rhetoric in democracy and advertising techniques by virtue of a montage compiling a broad archive of campaign ads for TV, stretching from their emergence in the 1952 Eisenhower-Stevenson election to the present 2016 campaign between Clinton and Trump.
The U.S. electoral machine is often associated with more sophisticated and perverse mechanisms of global spectacle. The ideological competition for power is played out in complex battles of representation and hegemony in the mass media with audiences and spaces that are ever more fractured. In 1984, at the height of the neoconservative shift in international politics, Muntadas and Reese embarked upon Political Advertisement, a film they conceived by exploring the discursive landscape of the mass media in diverse spheres – installation, photography, video. After producing nine editions, the project formed one of the most expansive and complete audiovisual archives from which to study the evolution of televisual propaganda across the second half of the 20th century and the troubling coincidences and reciprocities between marketing and politics.
Some of the themes put forward in the film, still pertinent today, materialise from the fallout of Cold War psychosis: militarisation as a geopolitical strategy; civil dilemmas between security and privacy; the imposition of a model based on the values of a universal leader (soldier, father, successful businessman or citizen); the connection between politics and religion; the appearance of negative publicity driven by intimidation and fear; the forming of power groups linked to ideological choices established through endorsement; the appearance of the primaries, and the growing of the anti-establishment as a value.
Political Advertisement IX 1952–2016 will be shown in parallel across a number of art centres in the United States and Europe. The aim is to encourage public debate on an international scale, whereby different specialists will interpret this political archive from highly divergent focal points and contexts. It will also serve as a space to critically reflect on citizen responses to the electoral spectacle of democracy. In Madrid two sessions have been scheduled: the first with an intervention by film historian Román Gubern, and the second with journalist Andrea Aguilar, who has been involved in the media coverage of recent U.S. election campaigns.
Participants
Román Gubern is a professor of Audiovisual Communication in the Department of Communication Sciences at the Universidad Autónoma of Barcelona. He has also worked as a guest researcher at MIT (Massachusetts Institute of Technology), a lecturer at the University of Southern California and the California Institute of Technology, and the director of Instituto Cervantes in Rome. His noteworthy publications include: Historia del cine (1969), Comunicación y cultura de masas (1977), El simio informatizado (Fundesco Award, 1987), La mirada opulenta. Exploración de la iconosfera contemporánea (1987), La caza de brujas en Hollywood (1987), Patologías de la imagen (Ciudad de Barcelona Essay Prize, 2004), El universo fantástico del cómic (with Luis Gasca, 2015), among others.
Andrea Aguilar is a journalist with a degree in History and Politics from the University of Kent. She also has an M.A. in Journalism, Art and Culture from Columbia University. Since 2002 she has worked as a contributor for the Spanish newspaper El País, and between 2007 and 2014 she lived in New York, widely covering political news. Since 2015 she has been part of the editorial team of the supplement Ideas, from the aforementioned newspaper, and her work has also appeared in magazines such as The Paris Review, El Malpensante, El Estado Mental, Reading Room Journal and Revista Anfibia.



Más actividades

CLINIC 2628. A Community of Writing and Research in the Arts
February – October 2026
Clinic 2628 is a project which supports and brings together writings which stem from the intention to offer a space and sustainable time for research work in art and culture. Framed within an academic context which is increasingly less receptive to the forms in which thinking happens and is expressed, the aim is to rescue the academic from its neoliberal trappings and thus recover the alliance between precision and intuition, work and desire. A further goal is to return writing to a commons which makes this possible through the monitoring of processes and the collectivisation of ideas, stances, references and strategies.
The endeavour, rooted in a collaboration between the Museo Reina Sofía’s Studies Directorship and the Artea research group, via the i+D Experimenta project, is shaped by three annual editions conceived as spaces of experimentation, discussion and a demonstration of writings critical of what is put forward by today’s academia.
What forces, forms and processes are at play when writing about art and aesthetics? In academia, in museums and in other cultural institutions, the practice of writing is traversed by productivist logics which jeopardise rhythms of research and experimentation. The imposition of both scientism inherent in the structure of “the paper” and the quantifying of results which demand a criterion of quality and visibility sterilise and smoothen, from the outset, the coarseness that is particular to writing understood from the concrete part of language: phonic, graphic, syntactic and grammatical resistance connecting the language user to the community the language unites and activates. They also sterilise the roughness enmeshed in the same desire to write, the intuitive, clear and confusing pathways that once again connect the writer to those reading and writing, participating in a common good that is at once discovered and produced.
The progressive commercialisation of knowledge propelled by cognitive capitalism moves further away from the research and production of knowledge in artworks and artistic languages and practices. The work of curators and archive, criticism, performances and essays formerly saw a horizon of formal and emotional possibilities, of imagination that was much broader when not developed in circumstances of competition, indexing and impact. Today, would it be possible to regain, critically not nostalgically, these ways; namely, recovering by forms, and by written forms, the proximity between art thinking and its objects? How to write in another way, to another rhythm, with no more demands than those with which an artwork moves towards different ways of seeing, reading and being in the world?

The (legal) person and the legal form. Chapter II
8, 12, 15 January, 2026 – 16:00 to 19:00
As part of the Studies Constellation, the Study Directoship’s annual fellowship, art historian and theorist Sven Lütticken leads the seminar The (Legal) Person and the Legal Form: Theoretical, Artistic, and Activist Commitments to foster dialogue and deepen the hypotheses and questions driving his research project.
This project, titled Unacting Personhood, Deforming Legal Abstraction, explores the dominance of real abstractions—such as exchange value and legal form—over our processes of subjectivation, and asks how artistic practices can open up alternative ways of representing or performing the subject and their legal condition in the contemporary world.
The seminar consists of eight sessions, divided into three chapters throughout the academic year. While conceived as non-public spaces for discussion and collective work, these sessions complement, nourish, and amplify the public program of the Studies Constellation.
In this second chapter of the seminar, the inquiry into the aesthetics and politics of legal form continues with three sessions that pick up the discussions held in Chapter I but propose new lines of flight. The first session focuses on international law via the writings of the British author China Miéville, which allows us to reconsider the notion of the legal form –following Evgeny Pashukanis— and, through it, a variety of (people’s) tribunals. While the crucial concept of the legal person –as the right-holder central to the form of law— was debated in Chapter I, the second session focuses on attempts to extend personhood not (just) to corporations, but rather to nonhuman animals or ecosystems. Finally, the third session poses the question: how can groups and networks use officially recognized organizational forms (such as the foundation or the cooperative) and/or use a collective persona (without necessarily a legal “infrastructure” to match) to act and represent themselves?

Oliver Laxe. HU/هُوَ. Dance as if no one were watching you
Tuesday, 16 December 2025 – 7pm
As a preamble to the opening of the exhibition HU/هُوَ. Dance as if no one were watching you, film-maker Oliver Laxe (Paris, 1982) engages in conversation with the show’s curators, Julia Morandeira and Chema González, touching on the working processes and visual references that articulate this site-specific project for the Museo Reina Sofía. The installation unveils a new programme in Space 1, devoted from this point on to projects by artists and film-makers who conduct investigations into the moving image, sound and other mediums in their exhibition forms.
Oliver Laxe’s film-making is situated in a resilient, cross-border territory, where the material and the political live side by side. In HU/هُوَ. Dance as if no one were watching you, this drift is sculpted into a search for the transcendency that arises between dancing bodies, sacred architectures and landscapes subjected to elemental and cosmological forces. As a result, this conversation seeks to explore the relationship the piece bears to the imagery of ancient monotheisms, the resonance of Persian Sufi literature and the role of abstraction as a resistance to literal meaning, as well as looking to analyse the possibilities of the image and the role of music — made here in collaboration with musician David Letellier, who also works under the pseudonym Kangding Ray — in this project.
These inaugural conversations, part of the main working strands of the Museo’s Public Programmes Area, aim to explore in greater depth the exhibition narratives of the shows organised by the Museo from the perspective of artists, curators and specialists.

Manuel Correa. The Shape of Now
13 DIC 2025
The Shape of Now is a documentary that explores the challenges and paradoxes of memory, reparation and post-conflict justice, extending a defiant and questioning gaze towards the six-decade armed conflict in which the Colombian State, guerrillas and paramilitary groups clashed to leave millions of victims in the country. The screening is conducted by the Aesthetics of Peace and Desertion Tactics study group and includes a presentation by and discussion with the film’s director, Manuel Correa.
The film surveys the consequences of the peace agreements signed in 2016 between the Colombian State and the FARC guerrilla organisation through the optics of different victims. It was recorded shortly after this signing, a time in which doubts lingered over the country’s future, with many groups speculating in the narration. Correa harnesses the power of images, visual and bodily memory, fiction and re-staging as tools for understanding the conflict, memory and healing, as well as for the achievement of a just peace that acknowledges and remembers all victims.
The activity is framed inside the research propelled by Aesthetics of Peace and Desertion Tactics, a study group developed by the Museo’s Study Directorship and Study Centre. This annual group seeks to rethink, from a theoretical-critical and historical-artistic perspective, the complex framework of concepts and exercises which operate under the notion of pacifism. A term that calls on not only myriad practices ranging from anti-militarism and anti-war movements to activism for non-violence, but also opens topical debates around violence, justice, reparation and desertion.
Framed in this context, the screening seeks to reflect on propositions of transitional and anti-punitive justice, and on an overlapping with artistic and audiovisual practices, particularly in conflicts that have engendered serious human rights violations. In such conflicts, the role played by audiovisual productions encompasses numerous challenges and ethical, aesthetic and political debates, among them those related to the limits of representation, the issue of revictimisation and the risks involved in the artistic commitment to justice. These themes will be addressed in a discussion held after the session.

Francisco López and Barbara Ellison
Thursday, 11 December - 8pm
The third session in the series brings together two international reference points in sound art in one evening — two independent performances which converse through their proximity here. Barbara Ellison opens proceedings with a piece centred on the perceptively ambiguous and the ghostly, where voices, sounds and materials become spectral manifestations.
This is followed by Francisco López, an internationally renowned Spanish sound artist, who presents one of his radical immersions in deep listening, with his work an invitation to submerge oneself in sound matter as a transformative experience.
This double session sets forth an encounter between two artists who, from different perspectives, share the same search: to open ears to territories where sound becomes a poetic force and space of resistance.



![Miguel Brieva, ilustración de la novela infantil Manuela y los Cakirukos (Reservoir Books, 2022) [izquierda] y Cibeles no conduzcas, 2023 [derecha]. Cortesía del artista](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/ecologias_del_deseo_utopico.jpg.webp)
![Ángel Alonso, Charbon [Carbón], 1964. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/perspectivas_ecoambientales.jpg.webp)