List of selected artworks. Maps for the tour in the museum

Preview

Search

Signs of the Century: 100 Years of Graphic Design in Spain

14 march, 2000 - 23 may, 2000 /
Sabatini Building, Floor 3

The exhibition Signos del Siglo: 100 años de Diseño Gráfico en España (Signs of the Century: 100 Years of Graphic Design in Spain) aims to uncover the extensive labours of Spanish designers over the last century, revealing the invaluable contribution of modernisation and design in Spain. Although design is seen as a powerful communication tool that improves the environment and standard of living of citizens, its artistic value is more often of secondary importance.

The obligation of design for the utility and adaptability demanded by different contexts, the fact that it remains superfluous to the work of art and its purpose as being accessible for all and sundry mean that it is considered as a discipline for the majority, not the minority. On top of that there is its effective improvement of companies' profitability, and their recognisable corporate image, that enables them to access new markets, generate empathy and ensure customer loyalty.

By virtue of over two hundred examples, this exhibition compiles significant cases of collaboration between design companies and professionals representing genuine commercial success and a wide market scope. It also gives visibility to the presence of design in our daily lives whilst also demonstrating its function and social utility.

The works displayed are arranged into three areas. The first, set up in the Jardín Sabatini of the Museo Nacional Centro de Arte Reina Sofía, is the installation of a large aerostatic sphere. The inside is devised as a clock that represents the different times of the day and links the different “signs” created by design professionals. From the time we get up in the morning we are accompanied by toiletries, breakfast products and radio stations. The design of tickets from different methods of transport, coins and notes, traffic signs, all travel with us as we reach our school, university or company, and all possess a corporate image - the result of design. Lunchtime, food and drink products bring design to our attention once more; after-work activities, bursting with examples: posters, concerts, exhibitions, sports, shopping, theatre, bullfighting, etc. are all represented with an appearance provided by designers.

The exhibition continues on the third floor of the Museo with the section “100 Signs of the Century”, offering a general vision of certain paradigmatic cases in Spanish graphic art over the last one hundred years. Each year is represented by an object, a “sign” that discusses the relatively popular initiatives, products and services in public and private institutions and large and small companies that owe their success to graphic design. The section also journeys through the 20th century, starting with the menu of Els Quatre Gats, the bar and exhibition and entertainment venue in Barcelona designed by Pablo Picasso in 1900, and ending up in 1999 with the Internet culture and designs by the users of Miguel Ripoll. It moves through the design of traffic signs from 1908, a Freixenet poster from 1920, Spanish playing cards designed by Luis Alemany in 1935, a Tío Pepe bottle garbed in a Cordobés outfit designed by Luis Pérez Solero in 1945, the TVE logo designed by Emilio Sáez in 1955, the covers of Alianza Bolsillo designed by Daniel Gil from 1965 onwards, the “Farias” cigar box designed by Ricardo Rousselot in 1978, the image for the ARCO trade show designed by Carlos Rolando in 1987, and many, many more.

To conclude, the seven rooms joined under the name “The Languages of Design” are devoted to the resources used by designers: Pictograms, typography, black and white as a reference to the beginnings of print in its purest form, colour and its symbolic and emotional role, image and illustration, forms and textures and, finally, movement, animated graphic design in film, television and the Net.

The exhibition was preceded by the exhibit held in the Centro de Arte Reina Sofía in 1987 entitled Diseño en España (Design in Spain), which features the innovations from Spanish design applied to industry.

Exhibition´s details

Organized by: 
Museo Nacional Centro de Arte Reina Sofía, Ministerio de Economía y Hacienda and Sociedad Estatal para el Desarrollo del Diseño y la Innovación
Curatorship: 
Alberto Corazón, Emilio Gil and Enric Satué
Artists:
Pere Casas i Abarca, Acrylic. Co, Fred Adams, Addison, Agencia WYSIWYS Comunicación, Castillo Aguiar, Enric Aguilera, Mariona Aguirre, Jaime Agulló, AIC Asesores de Imagen Corporativa, Rafael Alberti, Eugenia Alcorta, Luis Alemany, Severo Almansa, Sebastián Alós, Altarriba Asociados, Manuel Altolaguirre, Mauricio Amster, José Andrade, Manuel Ángeles Ortiz, Víctor Aparicio, Apel·les Mestres, Área de Diseño de TVE, Carlos Arniches, Arquetipo, Josep Artigas, Cases i Associats, Odile Atthalin, Iñaki Azcoaga, Gustavo Bacarisas, Esteban Trochut Bachmann, Josep Bagá, Jorge Ballbé, Arturo Ballester, Joan Barjau, Rafael Barradas (Rafael Pérez Giménez), Federico del Barrio, Pepe Barro, Alfred Barrós, Salvador Bartolozzi, Paco Bascuñán, Erwin Bechtold, Bega Comunicación (Ricardo Bermejo, Rafael Esquiroz), Joaquín Berao, Ricardo Bermejo, Ramón Bilbao, Sandro Boccola, Bon (Ramón Bonet), Ramón Bonet, Born Design Grup, Boyer, Brand Media Comunicación, Chus Burés, Busquets, Juan Cabanas, Carmelo Caderot, Cajabaja, Canal Sur – Departamento Diseño, Canal 9 - Departamento Diseño, Ó. Canal, Albert Cano, Jordi Cano, Juli Capella, Leonetto Capiello, Juan Luis Carmona, Cayetano Carral, Pep Carrió, Cartabar, Ramón Casas i Carbó, Antonio Castaño, Castelao, Jorge Castro, Pere Català Pic, Francesc Català-Roca, Rafael Celda, Cernanías RENFE – Jefatura de Arquitectura y Diseño, José María Cerezo, Karel Cêrny, Cesc (Francesc Vila Rufas), Chaco, Eduardo Chillida, CIAC Internacional, Ángel Cid, Alberto Cienfuegos, Antoni Clavé, Enrique Climent, Onesimo Colavidas Caralt, Coll, Comunicarte, Alberto Corazón, Cayetano Cornet, Corporación Multimedia, Xavier Corretjé, Cortijo y Asociados, Tomás Cortijo, Joan Costa, Cros Machín Comunicación, Enric Crous-Vidal, Manuel Cuesta, Albert Culleré, Neil Cutler, Francesc d’Assis Galí, Juan Dávila, Ostra Delta, Departamento Diseño Telemadrid, Design Board, Almudena Armenta Deu, Lorenzo Díaz, Xosé Díaz, Tau Diseño, Servey de Disseny, Amand Domènech, Luis Dubón, Nuria Durán, Jordi Duró, Ricardo Echevarría, Miguel Ángel Echeverría, Edicions de L’Eixample, El Manantial, Entreplanta Comunicación, Equipo Diseño Diario El País, Mario Eskenazi, José Espert, Rafael Esquiroz, Manuel Estrada, Estudio Villuendas y Gómez, Eumo Gràfic, Will Faber, Jaume Falconer, Javier de Felipe, Elías Feliú, Leonardo Féria, Luisa Fernández Ashton, José Fernández-Cuevas, Encarnación Fernández, Raúl Fernández, Escaler Ferré, Emili Ferrer, Isidro Ferrer, Delgado Ferrón, Javier Fesser, Sandra Figuerola, Flymultimedia SCOOP, Jordi Fornás, X. Fraga, Juan Nava Franquesa, Frisco, Pepo Fuentes, Future Brand, Gabinete Técnico Echeverría, Reindhart Gäde, Joaquín Gallego, Marisa Gallén, Fran Gálvez, Richard Gans, Mikel Garay, Fermín Garbayo, Luis García Falgás, Dimas García, Elías García, Jorge García, Joan Enric García-Junceda, Juan Gatti, Gloria Gauger, Ramón Gaya, Orietta Gelardín, Reinhold Gerstetter, Daniel Gil, Rivero Gil, José Luis Giménez del Pueblo, Pepe Gimeno, Ricard Giralt Miracle, Milton Glaser, Helios Gómez, Harry Gordon, Gráfica Futura, Antón Granero, Grupo Revisión Diseño, Fernando Gutiérrez, Hélice, Germán Horacio, Enric Huguet, Imago Mundi Diseño, Iniesta, IO Gráfix, Ipsum Planet, Albert Isern, Isabel Izquierdo, Wladyslaw Jahl, Jano, Enric Jardí, Jener, Eduardo Jener, Javier de Juan, Joan Manuel Jubany, Cindy Kid, Kiss, Carlos Laínez, Lamosca, Landor, Antonio de Lara, Diego Lara, Quim Larrea, Lavernia y Asociados, Nacho Lavernia, Leona, Carlos León, María Teresa León, Patricia Lizarra, Luis Lleo Arnau, Sonsoles Llorens, Anna María López López, María Loredo, Eloy Lozano, Roberto Luna, MAC, Miguel García Machín, Macua, Mairata, Julio Malo , Emilio Marín Jimeno, Marina Company, Óscar Mariné, Javier Mariscal, Iñaki Marquínez, Martí, Pablo Martín, Jordi Matas, MCP, Toni Meca, Fernando Medina, David Pérez Medina, Alfonso Meléndez, F. Mellado, Frank Memelsdorff, Concha Méndez, Fernando Mendoza, Laura Meseguer, José Mestre, MIDE, Josep M. Mir, Joan Miró, Toni Miserachs, MJM, Unai Molina, Arcadi Moradell, Evarist Mora, Adela Morán, Jesús Moreno, Morillas & Associats, Luis Morillas, MTGGD, Carlos Muñoz, Mateo García Navarro, Juan Navarro, Álvaro Nebot, Daniel Nebot, Neverland, Higashi Nishi , Xabier Nogués, Quim Nolla, Cruz Novillo, Pati Núñez Salmerón, J. Obenza, Josep Obiols, Fernando Olmos, Ricardo Opisso, OPS, Cristina Ortega, P & P Diseño e Imagen, Benjamín Palencia, Josep Pascó, Raúl Pascuali, Lluís Pau, Belén Payá Serrano, Miguel Pedraza, Rafael de Penagos, Peret, Luis Pérez Solero, Concha Pérez, Jacobo Pérez-Enciso, Pablo Picasso (Pablo Ruiz Picasso), Picó, Marc Piñol, Josep Pla Narbona, Pocateja, Manolo Prieto, Publicidad Gala, Carlos Pueyo, Jaime Puigdengola, Quod, Rafael Ramírez Blanco, García Ramos, Mariano Rawicz, Emilio Rebull, Álvaro Reinoso, Josep Renau, Félix Ribas, Miguel Ripoll, Alexandre de Riquer, Federico Rivas, Bernardo Rivavelarde, Toño Rodríguez, Riera Rojas, Carlos Rolando, Javier Romero, Salvador Romero, Ricardo Rousselot, Javier Royo, Carlos Ruano Llopis, Fernando Ruiz del Pueyo, David Ruiz, Cristina Saavedra, Emilio Sáez, Juanjo Sáez, Óscar Saéz, Josep Sala, Salas, Salgado, Salido, Antonio Sánchez Gómez, América Sánchez, Sonia Sánchez, José Santamarina, Santana, Carlos Santos, J. Sanz, Rafael Sañudo, Enric Satué, José Segrelles, Bruno Sellés, Carlos Sendín, Luis Seoane, Claret Serrahima, Antonio Serrano, José Miguel Serrano, Jacobo Siruela, Nacho Soriano, Alfonso Sostres, Arturo Souto Feijoo, Stanton Studio, Philip Stanton, Summa Comunicació, Tecknoland, Terra, Tono (Antonio de Lara), Xosé M. Torné Asociados, Ramón Torrente, Daniel Torres, Andrés Trapiello, Josep Triadó, Josep M. Trías Folch, Joan Trochut Blanchard, Roberto Turégano, Tusell, TVC- Servey de Disseny Gràfic, TVE, Txiki (John de Zabalo), Typerware, Ignacio Urbina, José Luis Urdapilleta, José María Uros, Roger Vallés, Vasava Artworks, Carlos Vázquez, Tomás Vellvé, Vercher, Verdax, Viva Vídeo, Joan Vila D’Ivory, Víctor Vilaseca, Jean Christophe Villain, M. Villares, Carlos Vives, Eduardo Westerdahl, Zerkowitz, Zimmermann Asociados, Geza Zsolt View more

Share

Current exhibitions