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Room 104.03 Non-Specific Spaces: Art in the USA

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Around 1960, the ideas that had made abstract expressionism a major trend (intensity, personal expression, depth of meaning) began to show signs of exhaustion. In New York, the city that had been iconic in the triumph of that style of painting, there was a growing reaction that questioned all those values and approached artistic creativity from three angles: elimination of subjectivity, the literal presence of the object ("what you see is what you see") and a more direct relationship between spectator and work. The artists that gathered beneath this epigraph of Minimalism followed a series of guidelines that turned art into a vehicle for theoretical research into the conditions of production of the work of art, while giving the viewer new status from an aesthetic that seems cold, impersonal and lacking in emotional or dramatic components.